Changi Airport opens first World of Tiger Beer bar in Terminal 1 in partnership with SSP
SSP has launched a new concept called the World of Tiger Beer bar in Changi Airport, in collaboration with Asia Pacific Breweries Singapore (part of The HEINEKEN Company), offering travellers an immersive experience. SSP has launched a new concept called the World of Tiger Beer bar in Changi Airport (a Headline Partner of APEX FTE Asia Expo , Singapore, 11-12 November 2025), in collaboration with Asia Pacific Breweries Singapore (part of The HEINEKEN Company). Tiger Beer is a globally acclaimed Asian lager with deep roots in Singapore, dating back to 1932. As the home of Tiger, the bar invites travellers to taste the bold flavours of this iconic lager and discover where it all began. The bar celebrates Tiger’s strong Singaporean and Asian roots, integrating the best of Asian food and drinks into a bold, vibrant space. Inspired by the dynamic energy of Singapore and Asian street culture, the striking design draws from Tiger’s signature colour palette, and aims to catch the eye of travel...