Future travel Experience

Alaska Airlines is introducing new chef-curated meals, building on its exclusive First Class menu. The airline is “working on its next culinary chapter that will take its already elevated meals to new heights”. Alaska Airlines is introducing new chef-curated meals designed to bring the flavours of an award-winning restaurant straight to your tray table. Building on the success of its exclusive First Class menu, the airline is continuing its partnership with acclaimed chef Brandon Jew, owner of San Francisco’s Michelin-starred Mister Jiu’s. Last autumn, the airline teamed up with the award-winning chef to launch three high-quality meals that aim to set a new standard for inflight dining. Now, First Class guests flying between San Francisco and New York’s JFK Airport can once again indulge in Chef Jew’s expertly crafted dishes, bringing a modern twist to Cantonese cuisine in the skies. New this year, Alaska Airlines is expanding the guest experience by adding Chef Jew’s dishes to First C...

British Airways has launched a selection of award-winning English sparkling wines and prestigious Champagnes, available in its First and Club World (Business Class) cabins across all long-haul flights. British Airways – a member of International Airlines Group (Headline Partner of the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, Dublin, 10-12 June 2025) – has launched a selection of award-winning English sparkling wines and prestigious Champagnes for customers to enjoy at 35,000ft, available in its First and Club World (Business Class) cabins across all long-haul flights. British Airways becomes the only airline to serve award-winning prestige cuvée English sparkling wine onboard, allowing customers to enjoy original sparkling variations from pioneering English wine houses each quarter. Customers hoping to sample high quality English sparkling wines before they reach their flight can also enjoy Balfour Rosé de Noirs and Simpsons Chalklands Cuvée Brut NV at ...

Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now exclusively available in its lounges throughout New Zealand and in Premium Economy cabins on international flights. Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now available exclusively to Air New Zealand and Airpoints Store customers. Thirteen Forty Five was named in tribute to a significant milestone in the airline’s history – the inaugural flight from Auckland to Sydney in 1940, which covered 1,345 miles. Operated by Air New Zealand's predecessor, TEAL (Tasman Empire Airways Limited), this flight ushered in a new era of air travel, connecting New Zealand to the world. The label launches with two signature varietals, sauvignon blanc and pinot noir, crafted in collaboration with renowned New Zealand wine producer Villa Maria, part of Indevin Group. These wines are now available in Air New Zealand lounges throughout New Zealand and in Premium Economy cabins on inter...

Lufthansa is improving the travel experience with new meals on short and medium-haul flights in Business Class. The new catering concept offers travellers more choice and a convenient ‘Pre-Select’ capability. Lufthansa is improving the travel experience of its passengers with new meals on short and medium-haul flights in Business Class. The new catering concept offers travellers even more choice of hot and cold dishes and passengers can look forward to new starters, main courses and desserts. It combines local cuisine and European influences. Great importance is attached to selected, high-quality ingredients from all over Europe. The new meals were created jointly by celebrity chef Johann Lafer, Lufthansa's culinary teams and catering partner Gate Gourmet. “The introduction of ‘Pre-Select’ on Lufthansa’s short and medium-haul routes underlines our ongoing efforts to offer our guests a consistently high-quality and uniform travel experience,” said Caroline Drischel, Senior Vice Pres...

Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection, known as the ‘UNESCO Türkiye Series’, on select flights. Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection known as the ‘UNESCO Türkiye Series’. The collection is inspired by six UNESCO World Heritage sites in Türkiye – Nemrut, Göbeklitepe, Cappadocia, Ephesus, Ani, and Troy – along with four different ebru (Turkish marbling) designs and three traditional carpet-rug motifs. These new kits are now being offered in Business Class on flights ranging from five to eight hours, while different versions will be introduced in mid-January for Economy Class on flights lasting more than eight hours. Developed in collaboration with the Turkish National Commission for UNESCO, this special collection highlights Turkish Airlines’ vision to showcase Türkiy...