SWISS revamps long-haul Economy and Premium Economy inflight CX with “devotion to detail”
SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The revamped CX includes product innovations and new service features. SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The airline’s new SWISS Senses concept promises a totally revamped long-haul air travel experience that extends not only to product innovations and new service features but also to a redesigned cabin interior. In an initial step, SWISS Senses brings an expanded inflight food and beverage offer together with new-look comfort features such as bedding items and a new signature fragrance. Travellers will now be served a welcome aperitif, initially accompanied by a fine Sbrinz cheese appetizer, in a nod to Switzerland’s ‘apéro’ culture. Further culinary enjoyment is offered by a number of new main-meal creations. The pre-landing meal, which has also been upgraded, will now be s...