Top ancillary & retailing trends to watch in 2025: daa, Lufthansa Group, Heathrow, PLAY and Fraport on experimental retailing, tailored experiences, digital innovation and more
In part 2 of our comprehensive focus, daa (operator of Dublin and Cork airports), Lufthansa Group, Heathrow, PLAY Airlines, and Fraport share their insights into the top ancillary & retailing trends in 2025. As technology evolves, customers expect their travel experience to adapt and evolve in a way that is intuitive, contextual and seamless. In the ancillary & retailing space, progressive airlines and airports are embracing advanced technologies and innovative strategies to transform the customer experience. In part 2 of our comprehensive focus, daa (operator of Dublin and Cork airports), Lufthansa Group, Heathrow, PLAY Airlines and Fraport share their insights into the top ancillary & retailing trends to watch in 2025. You can view part 1 of our focus on ancillary & retailing trends – featuring Vantage Group, Air France-KLM, Threedot, Munich Airport, Oman Air, nlmtd, Vancouver Airport Authority, and Kinetic Consultancy – by clicking here . daa on tailored experiences,...