New study from Adoreboard reveals airports risk $695m in revenue from poor passenger experience
New AI-driven research from Adoreboard has uncovered a critical ‘emotional experience gap’ at America’s busiest airports, putting $695 million in annual revenue at risk due to poor passenger experiences. New Artificial Intelligence (AI)-driven research has uncovered a critical ‘emotional experience gap’ at America’s busiest airports, putting $695 million in annual revenue at risk due to poor passenger experiences. The study from Adoreboard (an exhibitor at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing , 10-12 June, Dublin), a pioneer in predictive insight using AI technology, analysed over 20,000 passenger reviews across the five busiest U.S. airports. It reveals exactly where and why travellers report frustration, erosion of trust, and diminished confidence in airport experiences. Using advanced AI topic modelling, the study ‘Airport Revenue at Risk: $695 Million Lost Through Emotional Experience Gaps’ pinpoints check-in and security as peak areas of passenger a...