Alaska Airlines unveils vision for future gate experiences at FTE World Innovation Summit
Alaska Airlines Director of Innovation Bernadette Berger unveiled a transformative new vision for airport gate experiences in a compelling keynote at the FTE World Innovation Summit on 15 May 2025. Alaska Airlines Director of Innovation Bernadette Berger took centre stage on 15 May 2025 at the FTE World Innovation Summit in Pittsburgh, unveiling a transformative new vision for airport gate experiences. Presented under the title ‘Seamless and Remarkable: Future Gate Vision,’ Berger shared how Alaska Airlines and Hawaiian Airlines plan to revolutionise pre-flight operations with automation, AI, and human-centred design. “Looking at the gate with our two eyes, making sure it exists, and then we wait, and we wait in lines,” Berger told the packed audience. “It’s rushed, it’s boring, it’s chaotic, it’s mind-melting, and it’s not a great experience.” The exciting talk built on Alaska’s other innovative concepts showcased this year, such as the ‘Lobby of the Future’ it revealed at SXSW. Chall...