Lufthansa Group, Air France-KLM and Threedot discuss advanced approaches to Modern Airline Retailing and Offer & Order management
A key session at the recent APEX FTE Dublin 2025 event focused on ‘Advanced approaches to Modern Airline Retailing and Offer & Order management’, featuring Lufthansa Group, Air France-KLM and Threedot. A key session at the recent co-located APEX FTE EMEA and Ancillary & Retailing events focused on ‘Advanced approaches to Modern Airline Retailing and Offer & Order management’. Moderator Eric Léopold, Founder, Threedot, and APEX FTE Ancillary & Retailing Content Director, opened with a presentation on the ‘State of Airline Retailing’. He emphasised that Modern Airline Retailing is about value creation through new processes and systems, and the most advanced airlines have started the final stage of the transformation. Dr Jost Daft, Head of Order Transformation, Lufthansa Group, shared how Offers & Orders enable the foundation that airline retailing needs. He explained that transformation starts with clarity, collaboration and commitment, while true transformation onl...