FTE at SXSW: Alaska Airlines exclusive interview on redefining the airport journey with a seamless CX and touchless tech
In an exclusive interview, Kristin Olsen, Director of Product Management, Travel Experience Guest Digital Technology, shares Alaska Airlines’ vision for the airport lobby of the future, with a seamless CX powered by touchless tech. Future Travel Experience (FTE) was on location at SXSW 2025 in Austin, Texas, where Kristin Olsen, Director of Product Management, Travel Experience Guest Digital Technology, unveiled Alaska Airlines’ vision for the lobby of the future. Here, we share two exclusive interviews, including a deep-dive in which Olsen expands on the vision for a seamless CX powered by touchless tech. First, we feature below a video interview with Bernadette Berger, Director of Innovation, previewing her keynote address at the upcoming FTE World Innovation Summit (Pittsburgh, 13-15 May 2025), where she will unveil how Alaska Airlines is harnessing AI, Computer Vision, and Digital Twins to revolutionise the gate experience and ramp operations. Alaska Airlines unveils lobby of th...