GenAI: trend or transformational? Alaska Airlines, VINCI Airports, Turkish Airlines, BER and AWS discuss how Generative AI can enhance operations and provide a more seamless, personalised CX
In part 2 of our comprehensive focus on Generative AI, Alaska Airlines, VINCI Airports – Aéroports de Lyon, Turkish Airlines, Berlin Brandenburg Airport and Amazon Web Services share how it is poised to transform CX. Generative AI (GenAI) is undoubtedly a hot topic and features in FTE’s ‘ 12 technology and CX trends that can enhance airline and airport operations in 2025 ’. GenAI solutions are rapidly spreading across various industries, including air transport, as a result of their transformative potential. In part 2 of our comprehensive focus on GenAI, Alaska Airlines, VINCI Airports – Aéroports de Lyon, Turkish Airlines, Berlin Brandenburg Airport and Amazon Web Services share how GenAI is enhancing operations and providing more seamless, immersive, personalised customer experiences beyond the typical use cases of search engines or chatbots. You can view part 1 of our focus on GenAI – featuring Aeroporti di Roma, Fraport, SITA and DataArt – by clicking here . Alaska Airlines buildi...