Future travel Experience

A future-focused session on AI innovation in the air transport industry during the co-located APEX FTE EMEA and Ancillary & Retailing 2025 events featured leaders from daa Labs and Turkish Airlines Technology. In a future-focused session on artificial intelligence (AI) innovation in the air transport industry during the co-located APEX FTE EMEA and Ancillary & Retailing events in Dublin (10-12 June 2025), leaders from daa Labs and Turkish Airlines Technology shared how they’re transforming the passenger experience and operational performance through AI, automation, and digitally enabled ecosystems. Moderated by Andrew Price, Aviation Consultant at Opermium, the conversation showcased two very different – but equally ambitious – approaches to innovation: one from an airport operator redefining the digital airport journey, and one from a major carrier pushing toward a fully integrated, personalised travel experience. Dublin Airport’s digital reinvention Ruairí Kell, Head of Inn...

In an engaging keynote at APEX FTE EMEA and Ancillary & Retailing 2025, Morna McAulay, Director of Trips Data Engineering at Booking.com, shared how the digital travel giant is accelerating its transformation through AI. In an engaging keynote at APEX FTE EMEA and Ancillary & Retailing 2025, which took place on 10-12 June in Dublin, Morna McAulay, Director of Trips Data Engineering at Booking.com, shared how the digital travel giant is accelerating its transformation through artificial intelligence (AI) – and why GenAI is not simply an evolution, but a revolution in the way travel will be planned, booked, and experienced. From fragmented bookings to connected journeys McAulay highlighted Booking.com’s strategic vision of the “connected trip” – a seamless integration of flights, attractions, car hire, taxis, and more, extending far beyond traditional accommodation bookings. While Booking.com has long been a leader in hotel and stay reservations, the focus now is on unifying th...