5 airlines that are taking personalisation to the next level: how Lufthansa, Delta, Riyadh Air, Cathay and JetBlue are focusing on an intuitive, contextual and seamless CX
In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless. Travellers increasingly expect end-to-end personalisation at every step of their journey. As technology evolves, customers expect their travel experience to adapt and evolve in a way that is intuitive, contextual and seamless. Indeed, personalisation features in FTE’s ‘ 12 technology and CX trends that can enhance airline and airport operations in 2025 ’. As airlines strive to create memorable and seamless journeys, personalising the passenger experience has become a key focus. From high-tech solutions to premium services, in part 1 of our focus on personalisation we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay Pacific and JetBlue – are focusing on taking personalisation to the next level. Lufthansa Allegris: individualising the flight exper...