Future travel Experience

In a fascinating Fireside Chat at the recent APEX FTE Dublin 2025 event, Tom Lyons, author of Aer Dogs, delved into the gripping true story of how Ryanair evolved into one of the world’s most disruptive and influential airlines. The co-located APEX FTE EMEA and Ancillary & Retailing events, which took place on 10-12 June in Dublin, included a powerful reflection on how Irish entrepreneurship redefined the aviation landscape – and what lies ahead for the next generation of air travel innovators. In a fascinating Fireside Chat moderated by FTE’s COO Ryan Ghee, award-winning journalist Tom Lyons, author of Aer Dogs, delved into the gripping true story of how Ryanair evolved from a failing side project into one of the world’s most disruptive and influential airlines. Built out of Ireland and backed by a determined group of visionaries, Ryanair helped establish a new global template for low-fare aviation. “This is a world-beating airline born in Ireland,” Lyons said. “It’s grounded in...

In this interview, Valentina Moise, VP Growth, CAVU, shares how the travel technology company helps airports and their partners unlock non-aeronautical revenue through seamless digital transformation. CAVU, a Platinum Sponsor and exhibitor at the co-located APEX FTE EMEA and Ancillary & Retailing events in Dublin (10-12 June 2025), is a travel technology company that helps airports and their partners unlock non-aeronautical revenue through seamless digital transformation. In this interview, Valentina Moise, VP Growth, CAVU, shares how the company delivers a connected ecosystem of revenue management, digital marketing, ecommerce and operational solutions, all designed to improve passenger experience, drive commercial performance, and simplify airport operations. “Our technology is built to integrate seamlessly within the broader air transport landscape, enabling airports to improve passenger experiences at every stage of the journey,” Moise begins. “APEX FTE Dublin is the biggest ...

The APEX FTE Dublin 2025 Startup Pitch Session will provide a platform for high-potential startups to showcase products and services developed to enhance CX, operational efficiency and commercial performance. The co-located APEX FTE EMEA and Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025, will feature what promises to be a compelling Startup Pitch Session – in partnership with the FTE Digital, Innovation & Startup Hub . This will provide a platform for high-potential startups – including Emu Analytics, myPlane, Orb Media, Platform 195, and Arcube – to showcase their products and services that have been developed to enhance the customer experience, operational efficiency and commercial performance. Find out more about what you can expect to hear in this pioneering session. Emu Analytics: Emu Analytics’ digital twin for improved airside operations In a pitch by Martine Skaret, Senior Marketing and Business Growth Manager, Emu Analytics, discover how air...

BagID is transforming the travel experience by making checked luggage smarter, more seamless, and stress-free. CEO Ina Eldøy explains how innovative partnerships and technology are shaping the future of baggage. BagID is a Gold Sponsor of the co-located APEX  FTE EMEA  and  Ancillary & Retailing  events, taking place in Dublin on 10-12 June 2025, and a Partner of the FTE Baggage Innovation Working Group . In this interview, Ina Eldøy, CEO, BagID, shares the company’s vison to change the way people fly with checked luggage. “Hiccups related to baggage in aviation are an emotional, trip-changing experience,” Eldøy begins. “In 2025 we are still handling baggage like in the 1980s, not having enabled new technology to make the journey easier, seamless and more cost-effective for passengers, airlines, handlers and airports. BagID’s vison is to change the way people fly with checked luggage. We do this by making bags smarter, the passenger journey stress-free, seamless and paperless, and ...

Vodafone Procure & Connect, a Gold Sponsor at APEX FTE Dublin 2025, is set to showcase its seamless global connectivity solutions, driving innovation and enhancing CX through smart procurement and connectivity. Vodafone Procure & Connect is a Gold Sponsor of the co-located APEX  FTE EMEA  and  Ancillary & Retailing  events, taking place in Dublin on 10-12 June 2025. In this interview, Stephanie Ierschot, Head of Sales and Customer Success, shares how Vodafone Procure & Connect provides seamless global connectivity and smart procurement solutions designed to enhance communication, efficiency, and scalability across industries. With a focus on Travel eSIM Solutions, Sponsored Roaming, Maritime Mobility, International Voice & IPX Services, Vodafone Procure & Connect supports businesses within the travel industry with reliable and seamless global connectivity, optimising operations and driving cost benefits. “As a Gold Sponsor, our goal is to drive discussions aroun...

HTS, a Gold Sponsor of APEX FTE Dublin 2025, is reshaping travel with its AI-driven fintech solutions. By partnering with top airlines like Virgin Australia, HTS delivers flexible, customer-focused products that drive loyalty and revenue. HTS (Hopper Technology Solutions) – a Gold Sponsor of the co-located APEX FTE EMEA and Ancillary & Retailing events (Dublin, 10-12 June 2025) – is the B2B division of global travel platform Hopper. Here, HTS shares how it uses its data advantage and AI-driven travel technology to help partners address modern traveller needs. Working with the world’s leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel fintech and e-commerce products. The company has developed several unique fintech ancillaries, including Cancel for Any Reason  and  Disruption Assistance , that address everything from pricing volatility to trip disruptions. These ancillaries are integrated directly into the booking flow on air...

Sherpa, a global leader in travel documentation solutions, is a Silver Sponsor at APEX FTE Dublin 2025. CEO Max Tremaine shares insights on how Sherpa enhances passenger experience and drives ancillary revenue. Sherpa is a Silver Sponsor of the co-located APEX  FTE EMEA and  Ancillary & Retailing  events, taking place in Dublin on 10-12 June 2025. In this interview, Max Tremaine, CEO, Sherpa, explains how the company is a global leader in travel documentation solutions, partnering with airlines, OTAs, and travel platforms to simplify international travel and add ancillary revenue. “Our technology powers real-time entry requirements, visa and ETA applications, and advanced document vetting – during booking, check-in, and pre-departure – making the travel experience more seamless for passengers while unlocking new ancillary revenue streams for our partners,” says Tremaine. “We’re happy to support events that bring together the most innovative voices in travel. Sponsoring APEX FTE EM...

In this interview, Martín Restrepo, Director of Business Development, shares how TravelX is enhancing customer journeys and enabling more tailored travel experiences through innovative technology. TravelX, a Platinum Sponsor and exhibitor at the co-located APEX FTE EMEA and Ancillary & Retailing events in Dublin (10-12 June 2025), is transforming the airline industry with cutting-edge, data-driven solutions. In this interview, Martín Restrepo, Director of Business Development, shares how the company is enhancing customer journeys and enabling more tailored travel experiences through innovative technology. TravelX is a travel tech company that helps airlines optimise post-booking revenue and enhance customer flexibility. Its core solution uses machine learning to identify flights likely to sell out and incentivises low-yield passengers to reschedule or sell back their seats in exchange for compensation, freeing up seats for higher-value sales. The solution integrates seamlessly in...

At APEX FTE Dublin 2025, Meta and MSM.digital will present cutting-edge XR solutions that redefine the passenger experience, boost airline efficiency, and unlock new business opportunities in aviation. Meta and MSM.digital are Gold Sponsors of the co-located APEX  FTE EMEA  and  Ancillary & Retailing  events, taking place in Dublin on 10-12 June 2025. Meta is one of the largest social media platforms globally and a leading player in immersive technologies, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). MSM.digital AR/VR Labs GmbH specialises in XR Go2Market solutions for the B2B2C sector, helping companies strategically and operationally implement immersive technologies. “Together, we focus on integrating XR into the air transport ecosystem to enhance both the passenger experience and operational efficiency,” explains Camillo Stark, Deputy Managing Director AR/VR Labs, MSM.digital. “Our solutions range from immersive inflight entertainment system...

TWAI is a Gold Sponsor of APEX FTE EMEA / Ancillary & Retailing 2025. In this interview, Jim Hetzel, Vice President, Product Innovation and Strategy, TWAI, discusses changing the game in travel distribution, and more. TWAI is a Gold Sponsor of the co-located APEX FTE EMEA and Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025. In this interview, Jim Hetzel, Vice President, Product Innovation and Strategy, TWAI, discusses changing the game in travel distribution, and much more. TWAI is all about changing the game in travel distribution. It helps airlines cut costs and increase their revenues with smart, innovative solutions that make connecting with customers easier than ever. “With advanced NDC solutions, powerful APIs, and user-friendly booking portals for consumers and agency partners, our platform makes retailing seamless,” says Hetzel. “The result? More share-of-cart, happier customers, and real growth for airlines.” As a Gold Sponsor, TWAI is committ...

Avocado55 is exhibiting at the co-located APEX FTE EMEA and Ancillary & Retailing events. Xavier Orr, Aviation Practice Lead, discusses how AirCS by Avocado55 manages delay and cancellation claims on a global scale, plus much more. Avocado55 is exhibiting at the co-located APEX FTE EMEA and Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025. In this interview, Xavier Orr, Aviation Practice Lead, discusses AirCS by Avocado55 and how this first-of-its-kind airline service manages delay and cancellation claims on a global scale, plus much more. In the fast-paced world of aviation, flight disruptions can be costly both for airlines and passengers. Air Claim Solutions (AirCS) is the aviation industry’s first claims service powered by artificial intelligence (AI), designed to streamline the handling of flight delay and cancellation claims. By leveraging AI, AirCS aims to significantly reduce risk, cost, and processing time, providing airlines with a faster, mor...