Jazeera Airways partners with TCS to power AI-led transformation and reimagine digital CX



Jazeera Airways is partnering with Tata Consultancy Services to implement a cutting-edge digital ecosystem that supports scale, personalised customer experience, and revenue diversification.


Jazeera Airways is partnering with Tata Consultancy Services (TCS) to drive the next phase of its digital transformation. By leveraging TCS’ expertise in agentic AI and platform engineering, Jazeera Airways aims to unlock new revenue streams, enhance its digital channels, and deliver hyper-personalised customer experiences, positioning itself at the forefront of innovation and customer-centric transformation in the aviation sector.

Jazeera Airways is embarking on the next phase of its growth by reimaging its digital ecosystem. TCS will lead this transformation by modernising the airline’s website, native mobile applications, and AI-powered conversational chatbot. Leveraging its AI-native approach, TCS will deliver the program end-to-end, bringing its capabilities in product management, user experience design, architecture, agile development, integration, testing, and ongoing enhancements to reimagine how passengers interact with the airline at every stage of their journey.

“Jazeera Airways is laying the foundation for a new era of transformation with strategic focus on enhancing passenger experience,” said Barathan Pasupathi, Chief Executive Officer, Jazeera Airways. “At the heart of our vision is a seamless, customer-centric travel experience. We are pleased to partner with TCS as we embark on this phase of our digital growth. TCS brings deep domain expertise in airline digital commerce, AI-driven solutions, combined with a strong track record of delivering customer-centric solutions. Together, we are building a future-ready platform that aligns with our growth aspirations, customer centric strategy, and commitment to operational excellence.”

K Krithivasan, Chief Executive Officer and Managing Director, TCS, commented: “We are pleased to partner with Jazeera Airways in building a future-ready digital foundation that supports their growth strategy. By combining our expertise in aviation with our capabilities in agentic AI, engineering practices, and AI-native solutions, TCS will enable the development of intelligent, intuitive, and scalable digital channels for the airlines. This partnership reflects our commitment to helping global enterprises perpetually adapt to the evolving business landscape, leverage technology for sustainable growth, and unlock new opportunities.”

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